Archive for February 24th, 2012


Friday, February 24th, 2012

What can you expect from a company whose brand name sounds like sneezing when it comes to finding names for their products?
When Daihahchoo’s marketing department learned that there are people who like to drive “topless”, they decided to go one step further…
To make matters even worse, they not only chose the wrong name, they also gave it to the wrong model: one that is so skinny that you can see its bolts and hinges, and its cup size isn’t impressive, either.

With “a target market of women in their late twenties and early thirties” and possibly with the Germans in mind, Daihatschi then unloaded the Latte, and I wouldn’t be surprised if they just misspelled the “Boon“.